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What Distinguishes Crypto Influencer Marketing from Other Kinds of Marketing?

Influencer marketing is more expensive on average than other paid advertising, partly due to the "trust factor" that influencers bring to the table.
There is a definite difference between seeing a banner commercial on a blockchain news website and hearing it from someone you like and follow.
Trust comes at a hefty cost.
Furthermore, research has shown that most marketing teams believe the ROI from Influencer marketing is more significant than that of other kinds of online growth.