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The internet is now a more crowded marketplace than ever, especially with many businesses pivoting to online as a way to survive in the current climate.
Therefore, finding ways to make your own brand stand out from the crowd is crucial to long-term success.
Positive exposure from a respected voice helps to cut through some of the noise and build trust in your brand; which makes consumers not only sit up and take notice, but remember who you are for longer.
According to a Nielsen survey, 92% of consumers trust ‘earned’ media, word-of-mouth or recommendations from family and friends, as opposed to other types of advertising.
Influencer marketing is often a subtle referral form of advertising and goes a long way towards building long-term trust.